UX Case Study: Paykids.

After 9 awesome weeks of Bootcamp finally I can write all the Case Studies of all the projects we made in Ironhack!

The client brief, in this case, required the creation of a tool that helps the process of giving pay for children between 4 to 10 years. We as a team should think about creating a profile for parents and another one for children.

The problem was that, according to the UX Research, kids of that young age don’t get the pay yet, and also, they don’t have their own phone. That’s why we had to adapt the age for kids between 10 to 17 years.

Solution:

The Solution for this problem and for the brief was to create an App aimed to parents and legal guardians to automate the process of giving the pay at children between 10 to 17 years, which we named as “Paykids”

The main characteristic of this solution is the gamification of the process. Through an achievement system that the kids should accomplish, (I.E: making the bed or washing the dishes) the kids at the end of the week would get the pay, only if they have fulfilled all of their housework. If during the week the kids would fulfill just half of their housework, they would get half of the pay.

In fact, this is the principle differentiator characteristic because you can easily find other apps to transfer money from one phone to another, as Bizum or Twip, but there doesn’t exist an App to give the pay at children according to their behavior, not to mention that using this kind of apps with kids could be dangerous because they would need a bank account.

Empathy and Research Process:

To carry out the empathy process and the user research, we used tools as interviews with parents and surveys to gather all of the necessary data.

Thanks to the Lean Survey Canvas, the tool that we used to come up with the survey questions, we realized that our target at this point was parents and legal guardians because we couldn’t reach kids so easily and it was a delicate target.

To continue with the research process, once we finished the surveys and interviews, we built our user persona. To achieve this, It was really helpful for us to use the empathy map. Finally, our ideal user was “Marta Guzmán”:

Thanks to the User Journey we could detect some pain points, which will be design opportunities facing the solution later.

This is the final result. Because it was our first team project, we just get to the low-fi part and we focused more on the UX process.

Conclusion:
During the process we fight against not making a solution before detecting the problem, you know that they say: “fall in love with the problem, not with the solution”. Even though I’m really proud of the result because the solution it’s related to the user’s needs and concerns detected through the research and that was the objective.